ASUS has returned to the premium smartphone market with the launch of the Asus Zenfone 12 Ultra in 2025. Known for its compact flagships, ASUS has gone bold with this Ultra edition, combining a massive AMOLED display, Snapdragon 8 Gen 4 processor, advanced triple cameras, and 100W fast charging. The Zenfone 12 Ultra directly competes with Samsung’s Galaxy S24 Ultra and Xiaomi 15 Ultra in the flagship space.
Display and Design
Asus Zenfone 12 Ultra comes with a 6.9-inch AMOLED LTPO display featuring QHD+ resolution, 144Hz refresh rate, and HDR10+ support. With peak brightness of 3200 nits, the display is among the brightest in the market, offering superb visibility outdoors.
In terms of design, the phone features slim bezels, a polished aluminum frame, and Gorilla Glass Victus 3 protection. It is rated IP68 for dust and water resistance. The rear panel sports a large circular camera module, emphasizing its photography focus. Color options include Obsidian Black, Titanium Silver, and Frost Blue.
Performance and Processor
Powering the Zenfone 12 Ultra is the Snapdragon 8 Gen 4 chipset, paired with 12GB/16GB RAM and up to 1TB UFS 4.0 storage. Built on 3nm architecture, the processor ensures blazing-fast
gaming, multitasking, and AI-driven performance. ASUS has included an advanced liquid cooling system, making it ideal for power users and gamers.
Camera Setup
Asus Zenfone 12 Ultra houses a versatile triple-camera system:
200MP primary sensor with OIS
50MP ultra-wide camera
64MP telephoto periscope lens with 5x optical zoom
This setup delivers professional-grade photography with enhanced low-light performance and sharp telephoto shots. The phone supports 8K video recording with HDR10+, while the 32MP front camera ensures high-quality selfies and 4K video calls.
A 5200mAh battery powers the device, supporting 100W wired charging and 50W wireless charging. ASUS claims the device can charge from 0 to 100% in about 25 minutes, placing it among the fastest-charging flagships.
Software and Features
Running on ZenUI based on Android 15, the Zenfone 12 Ultra offers a clean and near-stock Android experience with added gaming features such as performance tuning and system-level optimization. ASUS promises 4 years of OS updates and 5 years of security patches.
Price in India
The ASUS Zenfone 12 Ultra is priced at ₹94,999 for the base 12GB/256GB variant, while the top-end 16GB/1TB version is expected to cost around ₹1,09,999.
Verdict
The ASUS Zenfone 12 Ultra is ASUS’s most ambitious flagship yet. With its massive AMOLED display, Snapdragon 8 Gen 4 performance, pro-level cameras, and ultra-fast charging, it delivers everything a modern power user could want. For those looking for a true competitor to Samsung and Xiaomi in the premium segment, the Zenfone 12 Ultra is a strong contender in 2025.
My name is Pushkar. I got a degree in Graphic Design and after that I started writing news in digital media. Writing is my hobby as well as my profession and I am currently working in radio cuttack company.
