The country’s largest carmaker, Maruti Suzuki, has expanded its SUV lineup once again with the introduction of the Maruti Victoris. Unveiled in early September 2025, this model is placed between the Brezza and Grand Vitara, targeting buyers who want something more premium than a compact SUV but not as large or expensive as a full midsize SUV.
Price and Availability
Maruti Victoris is expected to retail between ₹11 lakh and ₹18 lakh (ex-showroom). Bookings have already opened at Arena dealerships, and deliveries are likely to begin in October 2025. This strategic pricing places it directly against the Hyundai Creta, Kia Seltos, and Honda Elevate, three of the most popular SUVs in this segment.
The company’s decision to sell the Victoris through Arena outlets is a first, as most of Maruti’s recent premium SUVs have been reserved for Nexa showrooms. It signals Maruti’s intent to bring advanced technology and features to a wider customer base.
Powertrain Options
The Maruti Victoris doesn’t disappoint when it comes to engine variety. Buyers can choose from:
- 1.5-litre mild-hybrid petrol (K15C)
- Strong hybrid system jointly developed with Toyota
- CNG variant for those who prioritize running cost savings
With this mix of options, the SUV caters to both city commuters looking for efficiency and highway drivers who want performance and advanced hybrid tech.
Features and Cabin Experience
Step inside the Victoris, and the SUV feels modern and well-equipped. Highlights include a 10.25-inch touchscreen system, digital driver’s display, panoramic sunroof, and ventilated front seats. Alexa integration, connected car features, and 64-color ambient lighting add to the premium appeal.
Maruti has also included gesture-controlled tailgate access and a high-quality audio system tuned for immersive sound. Rear passengers get ample legroom, while the SUV’s flat floor design improves comfort for a third passenger in the back seat.
Why It Matters
Maruti Suzuki has long dominated the compact and entry-level segments. With the Victoris, the company is attempting to grab a bigger slice of the premium SUV pie—a market that has seen rapid growth in India over the last three years. The blend of multiple engine options, premium features, and competitive pricing makes the Victoris a serious contender.
Final Take
The Maruti Victoris may not be revolutionary, but it arrives at the perfect time. Customers who feel the Brezza is too small and the Grand Vitara too expensive now have a middle ground. If Maruti can keep up with demand, the Victoris could quickly become one of the most sought-after SUVs this festive season.